When is 'Spying on Your Competition' a Complete Waste of Time? - Espionage Unlimited
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When is 'Spying on Your Competition' a Complete Waste of Time?



Copyright 2005 Ron Hutton

Your brain screams "Gimme Fast", "Gimme Easy", "Do it for
me automatically"! So when you see the headline that
reads...

"Imagine Spying On Your Competition To Build A Massive
Targeted Keyword List Of 3000 Or More Keywords On
Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your
Adsense Profits Quickly And Easily"

You think "Hmmmm. Sounds good. Looks intriguing..."

"Never Build Another Keyword List The Slow And Hard Way!"

Gosh. Is it possible?

"You must understand that this is a numbers game."

O.K. Now tell me something not quite so obvious.

The above headlines and subheadlines are quoted directly
from a sales letter for a relatively new piece of software
(no names will be mentioned here) that's intended to
eliminate all the "hard work" of doing keyword research.
It sounds exciting. No more tedious keyword research.
Yes! I find life is so much more enjoyable when I don't
have to engage my brain.

Don't pull out your credit card just yet.

With this particular product there's no need to review
the entire sales letter to find out what else the software
will do for you. It's all nicely summarized in the very
first headline.

The sales letter includes a link to view a nice video
presentation demonstrating how the software works, and it
certainly appears to do exactly what the author says it
will. I have no doubt that the program delivers on all of
the promises of the sales letter, but what exactly are you
getting?

Let's go back to the headline again...

"Imagine Spying On Your Competition To Build A Massive
Targeted Keyword List Of 3000 Or More Keywords On
Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your
Adsense Profits Quickly And Easily"

Again, I may be tempted to plop down one cool C Note, but
what's wrong with this picture?

What doesn't this software tell you?

1) Keyword search frequency.
2) The amount of competition for any keyword.
3) Keyword bid cost in Google Adwords and/or the
approximate Adsense value.

When you take the approach of "spying on your
competition", be very careful not to give your competition
too much credit for having done their homework. Maybe they
did. Maybe they didn't.

If you generate a "highly targeted" keyword list of 3,000
keywords and you don't know the search frequency, the
amount of competition for any of the keywords, the Adword
bid cost or the approximate Adsense value, what do you do
from there?

ANSWER: Start over.

Some marketers like to say that Wordtracker is just "So
Expensive"! Have you seen the price of a "Value Meal" at
McDonald's lately? "SuperSize It" and you've spent about
the same amount of money that it would cost to gain access
to Wordtracker for a day. As of the writing of this
article, a one-day subscription to Wordtracker costs $7.65.

If you've never used Wordtracker before, you can easily
learn all of the "how to's" in a few hours by using their
tutorials, which are very well done. Now you still have 20
hours to do intelligent keyword research. You'll have the
answers to the important questions that you really should
be asking, and you'll have spent a whopping $7.65. Now
that's an outstanding value.

Just because someone creates a software application that
"automates" the work for you doesn't necessarily mean that
the information you'll generate is worth anything.

Would you rather have...

- A big fat hairy list of 3,000 keywords with no real
useful information about any of them.

OR

- A truly valuable list of keywords with the search
frequency and amount of competition for each and every
keyword.

Choose the latter.

Begin with the end in mind. Formulate a plan. Think
through your entire project and strategize.

When you learn how to use Wordtracker efficiently, you'll
be able to research 10 niche markets in a day without
breaking a sweat.

When it comes to keyword research, there are some
shortcuts that you can take by using services like
Wordtracker and even some very good software programs, but
don't give in to the temptation to shift the gray matter
into idle.

There are effective ways to build content sites and there
are other "click a button and build a bazillion page site"
methods. The shelf life of the latter is getting shorter
every week.

In the words of the great Aretha Franklin, "Think.
Thinka-think."


------------------------------

Ron Hutton is a 20 year sales and marketing veteran with a
passion for coaching and training. Subscribe to "GoThrive
Online", for big juicy marketing tips in small,
easy-to-chew, bite size servings. 17 Free Cool Tools...
http://www.gothrive.com



More articles by Ron Hutton - http://www.submityourarticle.com/articles/Ron-Hutton-270/

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spy articles, surveillance articles, spy, free, news, espionage, gear, equipment, information, advice, how to, tools, products Copyright 2005-2007 Espionage Unlimited - A When is 'Spying on Your Competition' a Complete Waste of Time? Article.